The FTC recently announced new rules for blogs:
The FTC will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren’t typical.
The new rule also covers testimonials:
Testimonials have to spell out what consumers should expect to experience with their products. Previously, companies had just included disclaimers when results were out of the ordinary — such as a large weight loss — noting that the experience was not typical for all customers.
I just want to assure all two of you reading this awesome blog that blarbles.com does not get jack shit from companies to review their products. I pan lousy movies without financial incentive from said movie or any other entity. Even if a company wanted to pay me off to write something good about their crap product they wouldn’t be able to because I would delete the email thinking it was spam.
So rest assured readers, EOH will remain completely unbiased because of stupidity, laziness, and sheer unpopularity.
Oh and also because it is apparently now the law.